Erica L. Calderas
Review the steps a franchisor may take to “evict” a holdover franchisee and resolve the situation permanently to protect the brand and minimize harm to the franchisor’s customers and goodwill
Discuss practical strategies to protect both brand and customer goodwill in the face of a holdover situation
Examine how to balance between the competing needs of resolving the holdover and making sure customers have the intended brand experience
Moderator
Erica L. Calderas
Hahn Loeser
Panelists
Carmen D. Caruso
Carmen D. Caruso Law Firm
Jeffrey L. Karlin
Dunkin’ Brands, Inc.
